Closeup Toothpaste launches fire freeze

CONSUMERS of toothpaste brand, Closeup had a swell time when fast rising comedian, Bovi, new kid in Nigeria music industry, Dammy Krane and other entertainers thrilled at the launch of new Closeup Fire Freeze variant.

From the stable of Unilever Nigeria, the event tagged The Magical Chemistry Of Opposites which held in Lagos had an ambience of fun and excitement as Bovi thrilled the audience to a wonderful time with rib cracking jokes. Adding flavour to the event, Dammy Krane dished out songs from his retinue that ensured the audience was on their feet dancing. The dance group, Jodi thrilled audience with dance drama to unveil Close up fire freeze.

Managing Director of Unilever Nigeria, Thabo Mabe disclosed that the widespread patronage Closeup has enjoyed over the years has challenged it to do all that is possible to remain on the cutting edge of innovation in line with the ever changing needs of consumers.

“We are proud that through innovations like Closeup Fire Freeze, we can play a part in promoting oral health in Nigeria and globally. Closeup Fire Freeze truly embodies the timeless qualities that have made Close Up the number one toothpaste brand in Nigeria. This includes ingredients that offer consumers long lasting freshness and protection from germs that cause tooth decay,” he said.

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