DStv rewards subscriber

FOLLOWING its recent announcement that it will be rewarding its subscribers in a promo tagged Money Drop, the management of DStv, on Thursday, February 21, presented a cash prize of $10,000 to its first winner, Mr. Segun Adeyemo.

Making the presentation, the General Manager of DStv, Mayo Okunola gave an insight into the reward system which he called a customer loyalty campaign. “This is a kick off for us. Every week, there would be a winner. The first winner will take home $10,000 dollars in monetary value but according to the exchange rate, we will be giving out N1.59m,” he said.

Explaining how the system works, Okunola said that winners are selected randomly among those who pay their subscription in advance. “We want to reward our subscribers for paying in advance or for being consistent with their payment because there is value for us and there is value for them. We are trying to demonstrate our value for our subscribers and we are here to build a relationship with them. We are here to get to know them and we are here to show them that subscribing to this system is beneficial,” he added

Elated at his winnings, Adeyemo said that it came as a surprise to him when I got the call that he had won. “I didn’t even believe it. I have never been part of a draw before; I just do my things normally. I don’t even believe in miracles but it came as a surprise to me. I want to encourage people to partake of the process. I love paying bills in advance so I paid my DStv subscription one year upfront. This is more than a miracle. I really appreciate it,” he enthused.

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