AS new musical video featuring Globacom’s nine newly signed Ambassadors; Flavour, MI, Omawumi, Waje, Lynxxx, Bez, Naeto C, Chee the Voice and Burna Boy goes on air, the commercial is generating interest among youths in the country.
Titled “Move to Greener Pastures”, the musical video cum TV commercial is trending on social media with over fifty thousand hits within two days of its release on Glo’s online media portals and on YouTube.
Shot on location mostly in Lagos, Nigeria, the commercial depicts the iconic artistes moving over to the Globacom network and urging their numerous fans to join them to have a delightful experience on the network that is unlimited in innovation and cost-effective value offering.
Globacom’s Regional Director, Marketing Communications (West Africa), Mr. Charles Jenarius said the depiction of the new Glo ambassadors’ arrival at the grand “Glo Pearly Gates” symbolized the exciting experience reserved for subscribers on the Globacom network through its qualitative services and value offerings.
Making a presentation at a special screening of the commercial, Globacom’s Head of Copy, Ugo Nwachukwu said the challenge while developing the TV commercial was how to bring the colossal talents of the new Glo ambassadors who are youth icons with multifarious musical endowments into one unbeatably harmonious ensemble.
Speaking about their experience during the shoot of the commercial, the Glo ambassadors said it was memorable as they had a wonderful experience at the shoot locations.
“It was a really wonderful experience and a fascinating welcome for us into the Glo family. We look forward to working with Glo on future projects as the commercial will further project us into the limelight”, new Glo ambassador Omawumi said.
MI also said it was very exciting adding; “What is most impressive is the level of artistry demonstrated by all the artistes in the video. We sang our hearts out and this is bound to resonate with the youths”.
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