Africa film award taps Durban, Toronto for 10th anniversary road-show

Foremost film reward initiative; Africa Movie Academy Awards (AMAA) is geared towards marking its 10th anniversary in grand style. The award made its debut in 2005, and in preparation for the 2014 edition, AMAA is buying into major film festivals in the world for a series of pre events activities. Some of the festivals where the award scheme will be hoisting its banners are the popular Durban Film Festival, holding in the city of Durban, South Africa from July 18 to 28, and Toronto International Film Festival, Canada, coming up between September 5 and 25, 2013.

Feelers say an African launch party and Annual General Meeting of the award has been scheduled to hold in Durban where the jury, staff members and Board of Trustees of the award show will be in attendant.

Organizers of the scheme are poised on taking the activities of the scheme across the African continent, and establishing it as a truly African affair, irrespective of the fact that it is headquartered in Nigeria.

While the award ceremonies hold in Nigeria in the past nine years, surround activities, including nomination parties, seminars and Film in a Box, a charity capacity building training in various aspects of film productions happen in various countries in Africa. The very recent is the graduation of about 500 film students in Lilongwe, the capital of Malawi, this week.

Founder and Chief Executive of AMAA, Peace Anyiam-Osigwe who was on CNN’s African Voices, a weekly show that highlights Africa’s most engaging personalities, talked about her incursion into Nollywood as a producer and what necessitated the AMAA idea: “When I first came back to Nigeria, I realized that the biggest issue with us as filmmakers was the lack of acknowledgement and actually celebrating ourselves for the work that we do. And Nollywood was not being given the recognition that it deserved at the time,” she said.

speaking with CNN correspondent, Vladimir Duthiers, she noted that AMAA set out to give Africa a voice on the big screen, which to a large extent is already being realised.

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