Virgin Atlantic in new market campaign

Guests were treated to a red carpet reception, a cocktail before being led into Silver Bird Cinema, handed soft drinks and pop corn then the action began. It was a very dramatic way of introducing the new marketing campaign to the audience. After two takes of the classy advert as classy as all things Virgin seem to be, guests sat back and enjoyed a screening of Wolverine, the movie. The stars of the movie seem to have been cut out of the virgin advert.

About special people:

Virgin Atlantic Airways recently launched its new campaign in Nigeria. It is a new global brand promo it called Flying in the Face of Ordinary (FITFOO).

Speaking on the new brand promo, Rachel Coffey, the Country Manager, Nigeria of the airline said: “Our staff hold the keys to the future of Virgin Atlantic, they work so hard and we are delighted to dedicate this new advert to them. I believe it takes a special kind of person to work at Virgin Atlantic and we’re always on the lookout for gifted young people to take our business forward”

“Over the last few decades, flying has become a common feature of everyday life – whether for short breaks, holidays in exotic destination or business trips within Nigeria and around the world. As flying has increased, so too have expectations. Virgin Atlantic provides the alternative that consumers need, setting us aside from the rest of the industry.”

Rachel added: “We wanted to capture the essence of Virgin Atlantic with this new campaign and bring the glamour and fun back into long-haul travel. “Flving in the Face of Ordinary” is more than a marketing campaign; it is a powerful brand proposition and long term platform that will be reflected in all areas of the business from communications and marketing to product and service.

“The advertisement is based upon the lives of real people who work at the airline today and traces the lives of the gifted youngsters born with special skills, and how they later use those talents to become outstanding employees at the airline.

 

 

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