ABC of effective salesmanship

At the centre of a very successful and profitable business venture whether in the goods and services segments or manufacturing and extractive industry, is good salesmanship.

The irony, however, is that for many going concerns and startups, designing an appropriate sales strategy remain not just a missing link but a hard nut to crack as it were.

Interestingly, imbibing good salesmanship as an ideal is the idea and ideal being espoused by Mrs. Oyeronke Durojaiye Lawoyin in her book entitled: ‘Selling Right In The World of Retail.’

The book which draws inspiration from the field experiences of the author, who had stints as a customer service representative in a departmental store in the U.S. among other related job experiences.

Besides, the book is laced with rich tapestry of anecdotes from individuals and experts’ views on the theory and praxis of retail marketing and salesmanship in general, a fact, which makes the book a good, read any day.

Divided into six chapters, the author begins by taking the reader through the rudiments of sales with a view to correct the often wrong misconceptions about sales vis-à-vis the right concepts of selling, the importance of retail business, merchandising, relationship between the retail department and other arms such as account, customer services, advertisements, with a view to building a synergy of cooperation.

The author while sharing the downsides of retail marketing including rejection by customers among other challenges, was however, quick to add that these expected unpleasant outcomes are not enough to dampen the career of a retail marketer who knows his salt.

If anything, she says, the retail industry is filled with excitements and rewards for those passionate about building a career in that segment.

The author concludes by giving useful nuggets for quick wins especially in terms of maximising sales, etc.

The post ABC of effective salesmanship appeared first on The Nation.

Get more trends like this

Subscribe to our mailing list and get latest Nigeria trends in your inbox.

Get more trends like this
in your inbox

Subscribe to our mailing list and get latest Nigeria trends in your inbox.